Dr NobuLali Dangazele
lecturer, Gordon Institute of Business Science; founder, ShakeXperience; co-founder, Nudgeathon

NobuLali was appointed as a lecturer at the Gordon Institute of Business Science (GIBS) in 2021. Before joining GIBS, NobuLali thrived as an award-winning producer while pursuing a master’s in Dramatic Arts. Following the completion of her master’s from WITS, for which she was awarded the Mandela Rhodes scholarship, she started ShakeXperience, an applied theatre company, best known for the award-winning African adaptation of George Orwell’s Animal Farm as well as their teaching and learning methods.
NobuLali later pursued a doctorate at Warwick Business School where she also co-founded Nudgeathon. A Nudgeathon is a two-stage crowdsourcing event where decision groups use insights and methods from psychology, economics, design, and the performing arts to produce implementable solutions to major challenges involving human behaviour.
NobuLali brings a wealth of diverse experience using the arts to inform her research, teaching, and facilitation. She believes that authenticity is imperative for leadership and meaningful impact. Her teaching and research interests are in strategy, experiential learning, behavioural insights (Nudge), symbolic interaction, leadership and applied theatre. She is a qualitative researcher with a particular interest in video methods. She aspires to encourage emerging researchers and has begun supervising masters and PhD level, towards this end. She also plans to use the arts as a non-medical response and solution to mental health, specifically using social prescribing.
Her teaching experience dates back to 2007 at WITS University as a sessional lecturer. Since then, she has taught at the Queen Mary University of London and the University of Warwick focused on her teaching, research interests and disciplines. In addition to teaching, NobuLali boasts 12 years of cumulative experience in consulting across various fields with the central theme of strategic human-centred behavioural change. She has collected notable accolades throughout her career with the latest being part of the Included Venture Capital Fellowship.
RELATED SESSIONS
Wednesday 29 September, 19:25 Piccolo Tent, Assembly Festival Garden, Little Park St, Coventry, CV1 2UR
Creative freedom: can we separate art from the artist?
Sunday 10 October, 17:00 Room 512, Church House
A ‘nudge’ too far? The rise of behavioural science and technocratic rule